Monday, November 22, 2010

Marketing Director/Associate Director - Bon Appetit

Bon Appétit is looking for a seasoned marketing professional to join our NY team. This position is responsible for initiating/executing marketing activities and strategies, presentations and research to increase revenue and grow market share across a broad range of categories for the Bon Appétit brand (both print and digital).  The ideal candidate will be able to think creatively and strategically, have strong analytical and "story-telling" skills and the ability to create compelling presentations and sales materials.  A demonstrated ability to multi-task and work efficiently in a fast-paced, demanding environment is essential.
 
Responsibilities
  • Manage, analyze and package research data to support and augment advertising sales, document print and digital advertising effectiveness and provide strategic marketing research insights
  • Work closely with the management team to develop sales strategies for key areas of business
  • Manage the analysis and reporting of all syndicated research results (MRI, MMR, Vista etc.)
  • Create/update presentations, sell sheets, mailers and other tools to support advertising sales efforts across a variety of categories
  • Manage reader panel research projects from inception to fieldwork through packaging of results
Required Skills/Experience
  • 8 to 10 years of magazine or agency marketing/research experience; digital experience a plus
  • Comprehensive knowledge of advertising sales and media research sources (e.g. MMR, MRI, Starch, Vista, PIB/TNS; ComScore, NetViews etc.)
  • Ability to synthesize research and information from myriad sources to create compelling presentations and sales materials
  • Proficient in PowerPoint, Excel and Word; knowledge of Custom Show a plus
  • Strong writing, presentation and project management skills
  • College degree preferred
The position reports to the Executive Director Marketing & Strategic Planning.
 
To apply for this position, please click or copy/paste the following URL into your browser:

Friday, November 19, 2010

Director/Associate Director, Consumer Business Development

Condé Nast is seeking a dynamic and experienced professional for its Consumer Business Development (CBD) team.  The Director/Associate Director will map the full set of strategic options for brands to grow new lines of consumer revenue, work with brand leadership to develop business plans for priority initiatives, vet proposals from prospective partners, and develop and launch strategies and metrics to track and ensure ongoing success.
 
The Consumer Business Development team will equally be responsible for identification and development of revenue-generating platforms and external strategic partnerships that multiple brands can draw upon in the execution of brand strategies. The CBD team will coordinate activities with all necessary stakeholders; working with the brands to define goals, business needs and requirements. The ideal candidate will have subject matter expertise or ability to tap into same to leverage and/or build out these capabilities.
 
 Responsibilities
  • Work with individual brands to identify range of potential brand growth initiatives and vet them rapidly to establish portfolio of initiatives
  • Work with senior leadership to identify capability gaps
  • Develop full business cases for most promising ideas
  • Identify and secure partners or subject matter experts where appropriate
  • Apply approved screening criteria to vet partner proposals
  • Active participation and involvement in launch of initiatives overseeing project management if the project or brand skill gap warrants
  • Work with brands to create execution plans for pilot projects, including identification of all activities necessary to bring product to market
  • Work with functional departments as necessary to determine appropriate execution model (e.g., build or partner; marketing approach)
  • Establish collaborative working relationships with all functional departments and marshal appropriate resources to advance the development of brand plans and bring to market activities
  • Identify, develop and implement large strategic partnerships
  • Investigate and develop new marketing channels - including clubs, banks and other opportunities that leverage our brand and editorial assets
  • Identify and champion the development of digital products and capabilities needed to execute on brand plans, including creating business cases
 
 Qualifications 
  • Mix of vision and execution - strong project/product management skills, driving forward motion across several teams, in a matrixed organization to achieve desired outcomes
  • Business acumen: strong understanding of business drivers and leverage points, financial analysis
  • Ability to vet potential projects for scale/ROI
  • Ability to look for external capabilities to meet project requirement, if needed
  • Ability to gather and interpret business intelligence on marketplace and market sizing, competitors, etc.
  • Appreciation for our brands (not necessarily from publishing)
  • Ability to identify skill gaps and recommend approaches for each brand
  • Working understanding of platforms in development including new media and how to leverage for brand strategy execution
To apply for this position, please click or copy/paste the following URL to your browser:
https://ampi.taleo.net/careersection/2/jobdetail.ftl?&job=1000953

Fitness Editor - Self

Condé Nast is looking for a creative and dynamic Fitness Editor for Self magazine.  Looking for a self-starter with a proven history of proposing, assigning and writing FOB fitness coverage including: lineup, ideas and research and re-packaging.  Must be passionate about fitness with solid writing and strong copy experience. 
 
Specific duties will include:
  • Assigning, editing and writing all Front of Book fitness content
  • Recruiting and developing excellent, brand-appropriate writers
  • Building and maintaining relationships with fitness experts and forging collaborations when appropriate
  • Conceptualizing, pitching and managing fitness-related feature stories when appropriate
  • Keeping current on developments and trends in fitness
Qualifications:
  • At least 3-5 years of editorial experience with a National publication
  • Experience (either professional or personal) with fitness-related content
To apply for this position, please click or copy/paste the following URL to your browser:
https://ampi.taleo.net/careersection/2/jobdetail.ftl?&job=1000960

Senior Editor - Epicurious.com

Condé Nast is currently seeking a Senior Editor for Epicurious.com. Under the guidance of the Editor in Chief, the Senior Editor will develop, edit, and produce food-related content.  This role will be equal parts assigning/editing and writing.  Looking for someone equally comfortable in both roles.
 
Responsibilities:
  • Conceptualize food-related story ideas with smart packaging
  • Assign stories and manage freelance writers
  • Edit pieces as per the Epicurious style and under deadline
  • Report and write display copy, tips and sidebars for food-related articles
  • Keep current on food, cooking and book trends
  • Establish and maintain professional relationships with industry contacts
  • Participate in taste- and recipe-testing as needed
  • Other duties as assigned
Requirements:
  • At least 6 to 8 years of editorial experience required
  • Strong professional and/or personal interest in food required
  • Strong preference given to digital media editorial work
  • Understanding of SEO is desired
  • Areas of expertise in health, drinks, or lifestyle would be helpful
To apply for this position, please click or copy/paste the following URL to your browser:
https://ampi.taleo.net/careersection/2/jobdetail.ftl?&job=1000971

Integrated Marketing Services Director

The Condé Nast Media Group, the corporate sales & marketing division of Condé Nast, is seeking a seasoned marketing professional with extensive multi-platform media background and advanced proposal development/project management skills.  The Integrated Marketing Services Director must be poised to work within a team charged with evolving and broadening the ways content creators elevate consumer brands - and translating them to innovative concepts and revenue generating executions.
 
Responsibilities Include:
  • Conceptualize and create bespoke integrated marketing initiatives through the lens of Condé Nast media brands
  • Articulate ideas via written proposals and presentations that effectively communicate concept & deliverables
  • Attend and present ideas at client/agency meetings
  • Oversee execution of sold programs
  • Manage direct report (Integrated Marketing Manager)
  • Proactively deliver innovative ideas
    (especially in the digital/experiential media space)
  • Foster external relationships to further creative output
Qualifications
  • Excellent communication abilities combined with effective interpersonal skills
  • Strong writing aptitude and presentation skills
  • Self-initiated, multi-tasking capabilities
  • At least 7-10 years of professional integrated marketing experience
 To apply for this position, please click or copy/paste the following URL to your browser:

Fashion Merchandising Director

Condé Nast is looking for a creative and strategic marketing professional for one of its iconic brands.  The Fashion Merchandising Director is responsible for developing, writing, and executing custom merchandising proposals and integrated, multi-platform marketing programs that meet the needs of advertisers in order to generate paging and meet revenue goals. Categories include American Fashion, Surf/Skate/Sport, Accessories, and Urban Fashion. The Director is also responsible for overseeing the Senior Merchandising Manager on all Retail, Teen Fashion, and Denim accounts.
 
The Fashion Merchandising Director should be a team player with a client service orientation who will work effectively with the sales, marketing, and merchandising staffs.
 
Superior verbal and written communication, presentation and managerial skills are essential. Proficiency on a MAC and familiarity with PowerPoint and Custom Show presentation programs are required. An understanding of the editorial product is also highly recommended for this position.
 
The Fashion Merchandising Director will report to the Associate Publisher of Marketing.
 
Responsibilities include:
  • Participation in creative strategy meetings with sales and marketing management
  • Conceptualization and development of added-value and revenue generating programs including multi-platform marketing programs, promotional partnerships, advertorial sections, and advertiser events
  • Collaboration with sales staff to design and customize client-specific presentations
  • Presentation of existing marketing programs and customized concepts at client meetings and on calls with the sales staff
  • Management and execution of all elements of activated marketing programs in the above mentioned categories
  • Execution of large-scale programs, events, and fashion shows
  • Assistance on account problem solving
  • Management of the Senior Merchandising Manager
 
Qualifications:
  • 7+ years magazine marketing experience
  • Creative thinker with excellent strategizing skills
  • Superior writing and editing skills
  • Strong communication and presentation skills
  • Experience with multi-platform marketing programs that include print, digital, event, promotional, and retail extensions
  • Strong organizational skills with attention to detail
  • Must be able to work in a fast-paced environment and handle multiple projects simultaneously
To apply for this position, please click or copy/paste the following URL into your browser:
https://ampi.taleo.net/careersection/2/jobdetail.ftl?&job=1000818