Bon Appétit is looking for a seasoned marketing professional to join our NY team. This position is responsible for initiating/executing marketing activities and strategies, presentations and research to increase revenue and grow market share across a broad range of categories for the Bon Appétit brand (both print and digital). The ideal candidate will be able to think creatively and strategically, have strong analytical and "story-telling" skills and the ability to create compelling presentations and sales materials. A demonstrated ability to multi-task and work efficiently in a fast-paced, demanding environment is essential.
Responsibilities
- Manage, analyze and package research data to support and augment advertising sales, document print and digital advertising effectiveness and provide strategic marketing research insights
- Work closely with the management team to develop sales strategies for key areas of business
- Manage the analysis and reporting of all syndicated research results (MRI, MMR, Vista etc.)
- Create/update presentations, sell sheets, mailers and other tools to support advertising sales efforts across a variety of categories
- Manage reader panel research projects from inception to fieldwork through packaging of results
Required Skills/Experience
- 8 to 10 years of magazine or agency marketing/research experience; digital experience a plus
- Comprehensive knowledge of advertising sales and media research sources (e.g. MMR, MRI, Starch, Vista, PIB/TNS; ComScore, NetViews etc.)
- Ability to synthesize research and information from myriad sources to create compelling presentations and sales materials
- Proficient in PowerPoint, Excel and Word; knowledge of Custom Show a plus
- Strong writing, presentation and project management skills
- College degree preferred
The position reports to the Executive Director Marketing & Strategic Planning.
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