Director/Associate Director, Consumer Business Development

Condé Nast is seeking a dynamic and experienced professional for its Consumer Business Development (CBD) team.  The Director/Associate Director will map the full set of strategic options for brands to grow new lines of consumer revenue, work with brand leadership to develop business plans for priority initiatives, vet proposals from prospective partners, and develop and launch strategies and metrics to track and ensure ongoing success.

 

The Consumer Business Development team will equally be responsible for identification and development of revenue-generating platforms and external strategic partnerships that multiple brands can draw upon in the execution of brand strategies. The CBD team will coordinate activities with all necessary stakeholders; working with the brands to define goals, business needs and requirements. The ideal candidate will have subject matter expertise or ability to tap into same to leverage and/or build out these capabilities.

 

 Responsibilities

• Work with individual brands to identify range of potential brand growth initiatives and vet them rapidly to establish portfolio of initiatives
• Work with senior leadership to identify capability gaps
• Develop full business cases for most promising ideas
• Identify and secure partners or subject matter experts where appropriate
• Apply approved screening criteria to vet partner proposals
• Active participation and involvement in launch of initiatives overseeing project management if the project or brand skill gap warrants
• Work with brands to create execution plans for pilot projects, including identification of all activities necessary to bring product to market
• Work with functional departments as necessary to determine appropriate execution model (e.g., build or partner; marketing approach)
• Establish collaborative working relationships with all functional departments and marshal appropriate resources to advance the development of brand plans and bring to market activities
• Identify, develop and implement large strategic partnerships
• Investigate and develop new marketing channels - including clubs, banks and other opportunities that leverage our brand and editorial assets
• Identify and champion the development of digital products and capabilities needed to execute on brand plans, including creating business cases

 

 Qualifications 

• Mix of vision and execution - strong project/product management skills, driving forward motion across several teams, in a matrixed organization to achieve desired outcomes
• Business acumen: strong understanding of business drivers and leverage points, financial analysis
• Ability to vet potential projects for scale/ROI
• Ability to look for external capabilities to meet project requirement, if needed
• Ability to gather and interpret business intelligence on marketplace and market sizing, competitors, etc.
• Appreciation for our brands (not necessarily from publishing)
• Ability to identify skill gaps and recommend approaches for each brand
• Working understanding of platforms in development including new media and how to leverage for brand strategy execution

To apply for this position, please click or copy/paste the following URL to your browser:
https://ampi.taleo.net/careersection/2/jobdetail.ftl?&job=1000953